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By the 1970's things once again began to sour for the hotel. By 1974 its one time rival, the Pick-Fort Shelby, closed, reopened as the Shelby Hotel, and quickly closed again . Just down the street the mighty Statler had been sold by the Hilton chain to a group of local investors. Quickly the Detroit Heritage Hotel, as it was then on known, flopped resulting in a devastating loss of up-to-date convention space and facil
ities. By 1975 it had closed. Now misfortune came knocking on the Cadillac's door.
The lobby, 1950's
In the late 60's and early 70's the hotel underwent some more renovations that included a 1974 attempt at more convention space. The grand Italian Garden was thus divided. The Book-Casino was renovated into a one-story room and new lounges added to the mezzanine. The other public rooms redecorated in pastels. Still, Sheraton realized the hotel needed major structural renovations and reconfigurations at a price they were not willing to pay. In 1975 the hotel was sold to experienced hotel operator Herbert Weissberg.
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